• Swagger IS:

    It is looking inside to find your own true voice and gifts and sharing them in pursuit of a better life and a better world.


    What swagger is NOT:

    It is not arrogance or power over or dominating or being better.

    Brittany Ray: Confidence is everything

    Brittany Ray 1

    Next up in our series about young singers and songwriters: Brittany Ray – an 18 year old from Iowa. 1. How do you describe your style and influences as a singer and songwriter? I feel like my style is pretty unique; it’s a little country, a little pop, and a little rock. I grew up listening to all types of music, and still do. I am inspired by so many artists of different genres, and like to incorporate things I […..]

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    Hannah Kligman: Taking it Outside


    Photo by Katharine Egli Article by Swagger Founder Cindy Brown for The Taos News For Hannah Kligman, running is just like brushing your teeth — you do it every day. Since she started running with her parents when she was 5 years old and lived in Philadelphia, Kligman has made it a point to get out on the track or the road almost every day. She says that it takes care of her both physically and mentally and helps organize […..]

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    Ski Jump Swagger: Sarah Hendrickson

    Sarah Hendrickson

    Did you know that women were not allowed to compete in the ski jump at the Olympic Games until 2014, although men had been competing in the ski jump since 1924? American Sarah Hendrickson was the first ever woman to ski jump in the Olympics in Sochi, Russia. She is from Park City, Utah and is 20 years old. Here is what Sarah told The Girl’s Guide to Swagger about her sport.       Why I love my sport […..]

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    Swagger Up Advice: How do I set boundaries?

    Jill C

          Therapist Jill Cohen, LCSW  specializes in helping people have healthy and happy relationships. Jill answers a question about setting boundaries in relationships, as part of our Swagger Up Advice series.   Question: How do women and girls set boundaries in relationships while balancing the need to compromise with other?   Jill’s Reply: Well, first let’s define what a boundary is. One could use many different definitions for “boundaries.” However, for the purpose of this blog this is […..]

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    Wishing you a Compassionate New Year


      Post by Cindy Brown, Swagger Founder     There is nothing like going home for the holidays to reveal the roots of your own neurosis. My family likes to have everything planned down to the last detail of who will bring what for dinner, what everyone will wear and what kind of gifts we each will receive. Sometimes I just swim in the ocean of this extreme devotion to planning, without really realizing I’m doing it. At other times, […..]

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    In swagger at work, we offer an approach to resolve the barriers to self-confidence that women face at work and to offer a third way – different than exhibiting only traditional feminine values or trying to copy men’s values. Through stories of women who swagger and exhibit healthy self-esteem, Swagger at work demonstrates ways to build confidence and invites women to tell their own stories of empowerment.

    At work, it’s knowing my stuff cold, a confidence that I can blend with compassion. I certainly don’t spend a lot of time playing getting warmer. I am known for being direct, which I like.


    Swagger in sports showcases women who are strong in body and mind. Not necessarily stronger than someone else, just strong in their own body. Having self confidence, loving your body and growing your self esteem by being active, healthy, doing sports, spending time and being confident in the outdoors, and even competing are all ways that we as women learn to swagger in sports.

    I didn’t care about marriage and children – because of my childhood. I was fulfilled in career and athletics. I’ve turned emotional trauma into strength – I’ve traveled; I’ve been successful.

    Teresa Rider, Age Group World Champion Triathlete

    Spirituality and faith are important aspects of who we are as women. Having the self confidence to express ourselves, learning about who we are and what we believe in are all aspects of what make us unique and whole. We’ll share with you how other women have developed their swagger in their spirituality and we hope you will share your stories with us.

    I admit that the Bible does not specifically mention Aretha Franklin. But when it comes to thinking about God, most people’s minds are full of all those familiar images and they just get stuck…So why not Aretha? She’s big, she’s bold and you’re going to have to listen to what she’s saying.”

    Column by Terry Mattingly

    swagger in schoolSwagger in school is having the courage and confidence to learn what you want to learn in school and becoming what you want to become. Having the self confidence to find your own way and not letting society or others dictate your path to success. Swagger is trying many different things throughout your journey, being strong in your opinions and open to new ideas.

    When asked where she got her swagger, author Joan Borysenko said “For me, it was do or die. My first job was teaching medical students. I had to prevent them from falling asleep. I developed my swagger in a situation of challenge.”

    Swagger isn’t about power over others in relationships, it’s about knowing who you are, being strong enough and confident enough in yourself so that you can share yourself and your gifts with others without losing yourself. It’s having the self esteem and self confidence to know that you don’t always have to be right or win in every situation, it’s being strong for others and knowing how to nurture yourself at the same time.

    A lot of my friends have swagger – that pushing the edge quality, thinking and living outside the box.


    There are many fabulous women who swagger on the world stage. These are strong and confident women who have worked hard to compete in what is often a male-dominated environment. They have defined themselves, their opinions are valued and they have forged their own path to be a part of the world stage. In them, you will see a strong sense of self, confidence in their ideas and actions, and a unique approach to showcasing their high feminine confidence.

    What are the risks of swagger? The risks are always visible in our society. Any woman with the least amount of swagger is doomed. Like any Hollywood star, they will build her up, so they can tear her down. Think Hillary Clinton. Katie Couric, Angelina Jolie, Condi Rice. Doesn’t much matter the profession.