• Swagger IS:

    It is looking inside to find your own true voice and gifts and sharing them in pursuit of a better life and a better world.


    What swagger is NOT:

    It is not arrogance or power over or dominating or being better.

    Is Swagger a Code word for Bitch?


    Blog by Swagger Founder Cindy Brown   I recently got an email asking if having swagger was the same thing as being a bitch? Good question, I thought. In my mind, swagger is about having lots of confidence and getting what you want out of life, but that doesn’t have to mean that you are rude or don’t care about other people’s feelings. We are used to thinking of life as an either/or proposition = if you have confidence, you […..]

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    A better life in Haiti for women and children

    Haiti picture girls

      “Lack of available water was a constant burden in the life of every family. Carrying water from a spring above the town to the home is generally the job of children and women, and most St. Paul’s students spent up to 2 hours carrying jugs of water before ever arriving at school in the morning.”  ColoradoHaiti.org    Colorado Haiti works to create health, education and water quality projects that benefit all Haitians, but particularly women and girls. Among the projects […..]

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    Overcoming fear-based mental barriers to success

    Dan Munro

    Guest blog by Dan Munro. Dan is the Confidence Coach and bestselling author of The Legendary Life. Dan helps good people develop their authenticity, confidence and freedom. He lives in New Zealand. Dan agreed to write a piece for The Girl’s Guide to Swagger about his approach to overcoming our internal barriers to success.   The number one barrier to your success is Fear. External barriers and challenges are actually fairly straightforward. Think about the time you learned how to […..]

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    Rising for Justice!

    Taos Plaza - One Billion Rising, February 2015

      Post by Swagger Founder Cindy Brown Photo by Leah Trujillo             Was there an event in your community to celebrate One Billion Rising? On February 14, 2015 people all over the world rose to protest violence against women.         In Taos, New Mexico we organized a moving flash mob, beginning at Kit Carson Park and dancing and drumming our way to Taos Plaza.    

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    How will you celebrate Valentine’s Day? Make your voice heard


          Post by Swagger Founder Cindy Brown         We often celebrate holidays the same way year after year, without really knowing why or where the original idea came from. St. Valentine’s Day is one of those holidays. Each year, we may buy Valentine’s cards for those we love or exchange presents of chocolate and flowers.

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    In swagger at work, we offer an approach to resolve the barriers to self-confidence that women face at work and to offer a third way – different than exhibiting only traditional feminine values or trying to copy men’s values. Through stories of women who swagger and exhibit healthy self-esteem, Swagger at work demonstrates ways to build confidence and invites women to tell their own stories of empowerment.

    At work, it’s knowing my stuff cold, a confidence that I can blend with compassion. I certainly don’t spend a lot of time playing getting warmer. I am known for being direct, which I like.


    Swagger in sports showcases women who are strong in body and mind. Not necessarily stronger than someone else, just strong in their own body. Having self confidence, loving your body and growing your self esteem by being active, healthy, doing sports, spending time and being confident in the outdoors, and even competing are all ways that we as women learn to swagger in sports.

    I didn’t care about marriage and children – because of my childhood. I was fulfilled in career and athletics. I’ve turned emotional trauma into strength – I’ve traveled; I’ve been successful.

    Teresa Rider, Age Group World Champion Triathlete

    Spirituality and faith are important aspects of who we are as women. Having the self confidence to express ourselves, learning about who we are and what we believe in are all aspects of what make us unique and whole. We’ll share with you how other women have developed their swagger in their spirituality and we hope you will share your stories with us.

    I admit that the Bible does not specifically mention Aretha Franklin. But when it comes to thinking about God, most people’s minds are full of all those familiar images and they just get stuck…So why not Aretha? She’s big, she’s bold and you’re going to have to listen to what she’s saying.”

    Column by Terry Mattingly

    swagger in schoolSwagger in school is having the courage and confidence to learn what you want to learn in school and becoming what you want to become. Having the self confidence to find your own way and not letting society or others dictate your path to success. Swagger is trying many different things throughout your journey, being strong in your opinions and open to new ideas.

    When asked where she got her swagger, author Joan Borysenko said “For me, it was do or die. My first job was teaching medical students. I had to prevent them from falling asleep. I developed my swagger in a situation of challenge.”

    Swagger isn’t about power over others in relationships, it’s about knowing who you are, being strong enough and confident enough in yourself so that you can share yourself and your gifts with others without losing yourself. It’s having the self esteem and self confidence to know that you don’t always have to be right or win in every situation, it’s being strong for others and knowing how to nurture yourself at the same time.

    A lot of my friends have swagger – that pushing the edge quality, thinking and living outside the box.


    There are many fabulous women who swagger on the world stage. These are strong and confident women who have worked hard to compete in what is often a male-dominated environment. They have defined themselves, their opinions are valued and they have forged their own path to be a part of the world stage. In them, you will see a strong sense of self, confidence in their ideas and actions, and a unique approach to showcasing their high feminine confidence.

    What are the risks of swagger? The risks are always visible in our society. Any woman with the least amount of swagger is doomed. Like any Hollywood star, they will build her up, so they can tear her down. Think Hillary Clinton. Katie Couric, Angelina Jolie, Condi Rice. Doesn’t much matter the profession.